4Degrees vs Attio
A side-by-side comparison of 4Degrees and Attio — two options for crm & pipeline. Pricing, features, and honest pros and cons.
Category
CRM & Pipeline
CRM & Pipeline
Rating
4.2 / 5
4.3 / 5
Pricing
Custom
From $29/user/mo
Best for
Emerging funds wanting relationship intelligence on a budget
Emerging managers and solo GPs building a first real pipeline
Key features
- Automated relationship capture
- Warm-intro path finding
- Deal pipeline tracking
- Contact and company enrichment
- Email and calendar sync
- Flexible custom objects and pipelines
- Email and calendar sync with auto-capture
- Workflow automation
- Real-time collaborative records
- Enrichment and integrations
Pros
- Relationship intelligence at accessible pricing
- Quick to deploy for small teams
- Responsive support
- Affinity-style capture at a fraction of the price
- Fast, modern interface the whole team will use
- Free tier is genuinely usable for a solo GP
Cons
- Smaller ecosystem than Affinity
- Less enterprise configurability than DealCloud
- Fewer VC-specific features out of the box
- Smaller ecosystem than incumbent CRMs