Attio vs folk
A side-by-side comparison of Attio and folk — two options for crm & pipeline. Pricing, features, and honest pros and cons.
Category
CRM & Pipeline
CRM & Pipeline
Rating
4.3 / 5
4.2 / 5
Pricing
From $29/user/mo
From $20/user/mo
Best for
Emerging managers and solo GPs building a first real pipeline
Solo GPs and syndicate leads managing founder and LP networks
Key features
- Flexible custom objects and pipelines
- Email and calendar sync with auto-capture
- Workflow automation
- Real-time collaborative records
- Enrichment and integrations
- Contact sync from Gmail and LinkedIn
- Automatic enrichment and deduplication
- Pipelines and deal tracking
- Email sequences and templates
- Chrome extension for capture anywhere
Pros
- Affinity-style capture at a fraction of the price
- Fast, modern interface the whole team will use
- Free tier is genuinely usable for a solo GP
- Fast, pleasant, and actually gets adopted
- LinkedIn capture fits founder sourcing well
- Strong value for small teams
Cons
- Fewer VC-specific features out of the box
- Smaller ecosystem than incumbent CRMs
- No deep relationship-intelligence graph
- Reporting is basic compared to venture CRMs