Attio vs Insightly
A side-by-side comparison of Attio and Insightly — two options for crm & pipeline. Pricing, features, and honest pros and cons.
Category
CRM & Pipeline
CRM & Pipeline
Rating
4.3 / 5
4.0 / 5
Pricing
From $29/user/mo
From $29/user/mo
Best for
Emerging managers and solo GPs building a first real pipeline
Budget-conscious small funds and syndicates
Key features
- Flexible custom objects and pipelines
- Email and calendar sync with auto-capture
- Workflow automation
- Real-time collaborative records
- Enrichment and integrations
- Pipeline and opportunity management
- Custom objects and page layouts
- Built-in project management post-close
- Marketing automation (separate module)
- AppConnect integration builder
Pros
- Affinity-style capture at a fraction of the price
- Fast, modern interface the whole team will use
- Free tier is genuinely usable for a solo GP
- Strong value at the low end of the CRM market
- Custom objects flex to fund workflows with effort
- Project tracking after a closed deal is a nice touch
Cons
- Fewer VC-specific features out of the box
- Smaller ecosystem than incumbent CRMs
- No venture data model — relationships and rounds are DIY
- No email/network auto-capture like relationship-intelligence CRMs
- Advanced features gate behind higher tiers