Clay vs ZoomInfo
A side-by-side comparison of Clay and ZoomInfo — two options for contact & people data. Pricing, features, and honest pros and cons.
Category
Contact & People Data
Contact & People Data
Rating
4.5 / 5
4.1 / 5
Pricing
Freemium
Enterprise / Custom
Best for
Funds building automated sourcing and enrichment workflows
Platform and talent teams needing US enterprise depth
Key features
- Waterfall enrichment across 100+ providers
- AI research agents (Claygent)
- Spreadsheet-style workflow builder
- Company and people data integrations
- CRM and outreach tool sync
- B2B contact and company database
- Direct dials and verified emails
- Org charts and hierarchy data
- Intent and buying signals
- CRM enrichment integrations
Pros
- Waterfall logic maximizes contact-data hit rates
- Replaces a stack of point tools for sourcing ops
- AI agents automate manual research steps
- Deepest US B2B contact coverage
- Org charts help map larger companies
- Strong enrichment integrations
Cons
- Real learning curve before it pays off
- Credit-based costs can escalate quickly
- Expensive with rigid annual contracts
- Coverage weaker outside North America