HubSpot vs Insightly
A side-by-side comparison of HubSpot and Insightly — two options for crm & pipeline. Pricing, features, and honest pros and cons.
Category
CRM & Pipeline
CRM & Pipeline
Rating
4.2 / 5
4.0 / 5
Pricing
Freemium
From $29/user/mo
Best for
Funds combining light CRM with platform marketing
Budget-conscious small funds and syndicates
Key features
- Free core CRM with contacts and pipeline
- Email sequences and tracking
- Marketing automation and newsletters
- Forms, landing pages, and events
- Breeze Intelligence enrichment
- Pipeline and opportunity management
- Custom objects and page layouts
- Built-in project management post-close
- Marketing automation (separate module)
- AppConnect integration builder
Pros
- Free tier covers a small fund's basics
- Strong for platform and community programs
- Easy adoption and clean UX
- Strong value at the low end of the CRM market
- Custom objects flex to fund workflows with effort
- Project tracking after a closed deal is a nice touch
Cons
- No relationship-intelligence graph for dealmaking
- Costs climb quickly at Professional tier and above
- No venture data model — relationships and rounds are DIY
- No email/network auto-capture like relationship-intelligence CRMs
- Advanced features gate behind higher tiers