Flippa
The original marketplace for online businesses
3.8Listing + success feesBest for Buyers screening high volumes of small digital assets
M&A Marketplace E-commerce Content Sites
Overview
Flippa, founded in 2009, is the largest open marketplace for buying and selling online businesses — SaaS, e-commerce stores, content sites, apps and domains. It pairs self-serve listings with AI buyer-matching, valuation tools and an optional broker network for larger assets. The trade-off of an open marketplace is breadth over curation: enormous deal flow at every price point, but diligence is entirely on the buyer.
Key features
- Listings across SaaS, e-commerce, content, apps and domains
- AI-powered buyer-seller matching
- Integrated valuation engine and traffic/financial verification
- Broker network for larger transactions
- Escrow and legal templates in the deal flow
Pros
- Unmatched listing volume across every asset type and size
- Verified financial and traffic integrations reduce obvious fraud
- Good hunting ground for cheap, fixable digital assets
Cons
- Quality varies wildly — heavy diligence burden on buyers
- Auction dynamics can inflate prices on hyped listings
- Lower-end inventory is largely noise for institutional buyers