Sensor Tower
Mobile app performance and market intelligence
4.2Enterprise / CustomBest for Diligence on mobile-first and gaming startups
Alt Data Mobile Diligence
Overview
Sensor Tower provides mobile app intelligence — download estimates, revenue estimates, active-user trends, and advertising insights — across the iOS and Android ecosystems, with expanded coverage following its acquisition of data.ai. For venture investors, it is the default check on any mobile-first startup: how downloads are trending, whether monetization is real, and how a target stacks against category leaders. It also supports category-level sizing for consumer and gaming theses.
Key features
- App download and revenue estimates
- Active-user and retention trends
- Category and competitor benchmarking
- Advertising and creative intelligence
- Market sizing for mobile categories
Pros
- The reference dataset for mobile diligence
- data.ai acquisition broadened coverage
- Strong for consumer and gaming theses
Cons
- Estimates, not ground truth — triangulate on big decisions
- Enterprise pricing for full access