NewtonX
Verified B2B surveys instead of anecdotal expert calls
4.1Enterprise / CustomBest for Funds that want survey data behind an investment thesis
Surveys Market Diligence B2B Research
Overview
NewtonX is a B2B research company that recruits experts and survey panels through its knowledge graph, searching across a claimed 1.1 billion professionals rather than a fixed roster, with identity verification on every respondent. VCs use it for custom quantitative work — buyer-demand checks, pricing studies, win/loss research — where a real sample beats three expert anecdotes.
Key features
- Custom-recruited B2B survey panels
- Knowledge-graph search beyond a fixed expert roster
- 100% verified respondent identities
- Expert calls and longitudinal studies
- Research design support per engagement
Pros
- Quantitative rigor most expert networks can't offer
- Custom recruiting reaches niche practitioner audiences
- Verification cuts the professional-respondent problem
Cons
- Project-based work takes longer than booking a call
- Overkill for quick qualitative market checks