Appfigures vs Sensor Tower
A side-by-side comparison of Appfigures and Sensor Tower — two options for data & market intelligence. Pricing, features, and honest pros and cons.
Category
Data & Market Intelligence
Deal Flow & Sourcing
Rating
4.1 / 5
4.2 / 5
Pricing
From ~$9/mo
Enterprise / Custom
Best for
Consumer VCs wanting app data without an enterprise contract
Diligence on mobile-first and gaming startups
Key features
- Download and revenue estimates for any app
- Top charts and category rankings over time
- Keyword and ASO rank tracking
- SDK and technology detection
- Review aggregation and sentiment monitoring
- App download and revenue estimates
- Active-user and retention trends
- Category and competitor benchmarking
- Advertising and creative intelligence
- Market sizing for mobile categories
Pros
- Order-of-magnitude cheaper than enterprise app data
- Long-running vendor with reliable, stable tooling
- Covers both own-app reporting and market intelligence
- The reference dataset for mobile diligence
- data.ai acquisition broadened coverage
- Strong for consumer and gaming theses
Cons
- Estimate precision trails the premium panels
- Consumer app focus — little for pure B2B theses
- Estimates, not ground truth — triangulate on big decisions
- Enterprise pricing for full access