CB Insights vs Owler
A side-by-side comparison of CB Insights and Owler — two options for data & market intelligence. Pricing, features, and honest pros and cons.
Category
Data & Market Intelligence
Data & Market Intelligence
Rating
4.2 / 5
3.7 / 5
Pricing
Enterprise / Custom
Freemium
Best for
Landscape research and thesis development
Quick, free first passes on unfamiliar private companies
Key features
- Private tech company and funding data
- Mosaic company health scores
- Market maps and industry analytics
- Analyst research and briefs
- Investor and CVC activity tracking
- Profiles on millions of private companies
- Crowdsourced revenue and headcount estimates
- Competitor graphs and comparisons
- Daily news and funding alerts
- Watchlists for tracked companies
Pros
- Excellent market maps and category research
- Mosaic scoring adds a useful comparative lens
- Strong coverage of corporate VC activity
- Free tier answers the quick who-is-this-company question
- Competitor sets are handy for fast market maps
- News alerting keeps watchlists warm
Cons
- Less depth on round terms than PitchBook
- Enterprise pricing
- Crowdsourced estimates vary widely in accuracy
- Shallow next to institutional data platforms