Lusha vs ZoomInfo
A side-by-side comparison of Lusha and ZoomInfo — two options for contact & people data. Pricing, features, and honest pros and cons.
Category
Contact & People Data
Contact & People Data
Rating
3.9 / 5
4.1 / 5
Pricing
Freemium
Enterprise / Custom
Best for
Small funds needing occasional, self-serve contact data
Platform and talent teams needing US enterprise depth
Key features
- Browser-extension contact lookup
- Email and phone enrichment
- List building and prospecting
- CRM integrations
- Intent data on higher tiers
- B2B contact and company database
- Direct dials and verified emails
- Org charts and hierarchy data
- Intent and buying signals
- CRM enrichment integrations
Pros
- Very easy to use
- Self-serve pricing with a free tier
- Handy extension for one-off lookups
- Deepest US B2B contact coverage
- Org charts help map larger companies
- Strong enrichment integrations
Cons
- Smaller database than ZoomInfo or Apollo
- Credit limits bite on lower tiers
- Expensive with rigid annual contracts
- Coverage weaker outside North America