Mailchimp vs MailerLite
A side-by-side comparison of Mailchimp and MailerLite — two options for brand, content & community. Pricing, features, and honest pros and cons.
Category
Brand, Content & Community
Brand, Content & Community
Rating
4.1 / 5
4.4 / 5
Pricing
Freemium / from ~$13/mo
Freemium / from ~$9/mo
Best for
Firms wanting the safe, familiar email marketing choice
Funds running lean newsletters without marketing ops
Key features
- Email campaign builder with template library
- Audience segmentation and tagging
- Customer journey automation
- Landing pages and signup forms
- AI-assisted subject lines and content
- Drag-and-drop email builder
- Automation workflows and triggers
- Segmentation and interest groups
- Landing pages, popups and websites
- Paid newsletter subscriptions
Pros
- Everyone on the team has used it before
- Strong deliverability reputation
- Automation depth beyond basic newsletter tools
- Best-in-class value for money
- Interface stays simple without feeling stripped down
- Generous free tier for small LP and founder lists
Cons
- Pricing climbs steeply with contact count
- Contact-based billing counts even unsubscribed profiles on some tiers
- Fewer advanced CRM-style features than HubSpot-class suites
- Approval process for new accounts can delay sending