Mailchimp
The household-name email marketing and automation suite
4.1Freemium / from ~$13/moBest for Firms wanting the safe, familiar email marketing choice
Email Marketing Automation Newsletters
Overview
Mailchimp, founded in Atlanta in 2001 and acquired by Intuit for about $12B in 2021, is the most recognizable email marketing platform: campaigns, audience segmentation, automation journeys, landing pages and AI-assisted content, now wired into the QuickBooks ecosystem. For funds it comfortably handles the standard motions — LP newsletters, event invitations, portfolio announcements — with deliverability and template quality that justify its position as the safe default.
Key features
- Email campaign builder with template library
- Audience segmentation and tagging
- Customer journey automation
- Landing pages and signup forms
- AI-assisted subject lines and content
- Analytics with A/B testing
Pros
- Everyone on the team has used it before
- Strong deliverability reputation
- Automation depth beyond basic newsletter tools
Cons
- Pricing climbs steeply with contact count
- Contact-based billing counts even unsubscribed profiles on some tiers