Affinity
Editor's pickRelationship intelligence CRM for dealmakers
4.5Enterprise / CustomBest for Venture firms running network-driven sourcing
CRM Relationship Intelligence Pipeline
Overview
Affinity is the default CRM of the venture industry — a relationship-intelligence platform that automatically captures every email and calendar interaction to map the firm's collective network. Instead of partners logging activity by hand, the pipeline stays current on its own, and warm-path search shows who at the firm knows the founder you want to meet. Deal flow, portfolio touchpoints, and LP relationships all live in one graph, which is exactly how a network-driven business should run.
Key features
- Automatic relationship and activity capture
- Deal pipeline management
- Warm-intro path finding across the firm's network
- Email and calendar sync
- Enrichment from external data sources
- Analytics, reporting, and API
Pros
- Zero-entry CRM keeps pipeline data actually accurate
- Network graph compounds in value as the firm grows
- Purpose-built for venture workflows
Cons
- Per-seat cost is heavy for small funds
- Less configurable than enterprise platforms like DealCloud
What people say
Illustrative"Automatic capture means our pipeline is accurate without nagging anyone. The warm-path search wins us meetings."
Partner
Series A venture firm