Copper
CRM built natively for Google Workspace
4.0From $23/user/moBest for Google-native teams wanting structured pipeline without enterprise cost
CRM Google Workspace SMB
Overview
Copper is a CRM designed around Google Workspace, living inside Gmail and syncing automatically with Google Calendar, Contacts, and Drive. Activity logs itself as email flows, and pipelines sit a click away from the inbox. For venture teams already running on Google, it offers a middle path between inbox-based tools like Streak and dedicated venture CRMs — more structure than the former, far less cost and setup than the latter.
Key features
- Native Gmail and Google Workspace integration
- Automatic activity capture from email
- Pipelines and opportunity tracking
- Task and follow-up automation
- Reporting and dashboards
Pros
- Deepest Google Workspace integration of any CRM
- Automatic logging reduces data entry
- Reasonable pricing for small teams
Cons
- Not venture-specific — no warm-path or network graph
- Weaker fit for firms on Microsoft 365