Bombora
B2B intent data from a publisher co-op
4.0Enterprise / CustomBest for Platform teams supporting portfolio GTM with demand signals
Intent Data B2B GTM
Overview
Bombora measures B2B buying intent: its Company Surge data, drawn from a cooperative of 5,000+ business publisher sites, shows which companies are actively researching which topics week over week. For VC operators it works two ways — as a demand check on a target's category during diligence, and as a GTM weapon platform teams hand to portfolio sales and marketing leaders.
Key features
- Company Surge topic-level intent scores
- Consent-based co-op of 5,000+ B2B publisher sites
- Thousands of trackable research topics
- Integrations with major CRMs and ad platforms
- Audience building for ABM campaigns
Pros
- Co-op sourcing is cleaner than scraped intent signals
- Useful proxy for category demand during diligence
- Strong ecosystem integrations for portfolio GTM
Cons
- Built for sales and marketing teams, not investors — repurposing required
- Intent is directional; it will not tell you who wins the deal