G2
The largest B2B software review marketplace
4.3Free to browseBest for Quick customer-sentiment checks on B2B software targets
Reviews B2B Software Buyer Intent
Overview
G2 is the biggest marketplace of verified B2B software reviews, with millions of user reviews feeding its quarterly Grid reports on category leaders and momentum. For investors it is a free, fast read on how a target's customers actually feel — sentiment, feature complaints, competitive win/loss context and category maps — plus paid Buyer Intent data revealing which companies are researching a given product.
Key features
- Millions of verified user reviews across software categories
- Quarterly Grid reports on leaders and momentum
- Side-by-side product comparisons
- Buyer Intent signals on researching companies
- Category taxonomies useful for market mapping
Pros
- Free customer-sentiment diligence on almost any B2B target
- Review velocity is a usable traction proxy
- Category structure accelerates market mapping
Cons
- Vendors actively farm reviews — read distributions, not averages
- Thin coverage of very early or deeply technical products