Attest
Fast consumer research panels for testing a thesis
4.3Custom subscriptionBest for Consumer funds validating demand before investing
Consumer Research Surveys AI
Overview
Attest is a London-built consumer research platform reaching a claimed 150 million respondents across 59 markets, combining quantitative surveys (Measure), AI-moderated interviews (Explore) and a co-pilot that helps design studies and analyze results, with human data-quality checks on top. For VC use it answers a specific question fast: do real consumers actually want the thing this startup sells — before, not after, the term sheet.
Key features
- Access to 150M+ consumers in 59 markets
- Quantitative surveys and brand trackers
- AI-moderated qualitative interviews
- AI co-pilot for survey design and analysis
- Bot detection plus human review for data quality
Pros
- Demand checks on consumer theses in days, not weeks
- Multi-market reach suits cross-border consumer bets
- Approachable for non-researchers on platform teams
Cons
- Consumer panels only — no B2B respondent depth
- Self-serve survey design still rewards research skill