Forrester
Analyst research anchored in customer and buyer behavior
4.2Enterprise / CustomBest for Diligence on CX, martech and enterprise buyer dynamics
Analyst Research CX Market Sizing
Overview
Forrester is a public research and advisory firm best known for the Forrester Wave vendor evaluations and its customer-experience research tradition. Its Forrester Decisions subscriptions bundle reports, benchmarks, certification and analyst guidance for tech, marketing and CX leaders. VC diligence teams lean on Waves and analyst inquiry to map competitive fields, while platform teams borrow its buyer-journey research when helping portfolio companies sharpen go-to-market.
Key features
- Forrester Wave competitive vendor evaluations
- Customer-experience and buyer-behavior research
- Role-based Forrester Decisions subscriptions
- Analyst inquiry and guidance sessions
- Market forecasts and technology adoption data
Pros
- Waves give structured, criteria-based competitive maps
- CX and buyer research is genuinely differentiated
- Slightly more accessible pricing than Gartner
Cons
- Smaller analyst bench and coverage than Gartner
- Emerging categories often uncovered until late