Gartner
The reference authority on enterprise technology markets
4.4Enterprise / CustomBest for Funds underwriting enterprise software categories
Analyst Research Enterprise IT Market Sizing
Overview
Gartner is the world's largest technology research and advisory firm, publishing the Magic Quadrants, Hype Cycles and market forecasts that enterprise buyers use to shortlist vendors. For a VC, that is the point: if your portfolio sells to CIOs, Gartner's coverage shapes their pipeline. Funds use analyst inquiry and market-sizing during diligence to test whether a category is real and where a startup sits in it.
Key features
- Magic Quadrant and Hype Cycle vendor evaluations
- Enterprise IT market sizing and forecasts
- One-on-one analyst inquiry calls
- Peer insights and buyer-review data
- Major conferences across IT domains
Pros
- Moves enterprise buying — placement affects portfolio revenue
- Analyst inquiries compress category learning fast
- Forecast data underpins credible TAM work
Cons
- Seats cost tens of thousands per year
- Coverage lags fast-moving early-stage categories
- Vendor-relations dynamics color some research