Forrester vs Gartner
A side-by-side comparison of Forrester and Gartner — two options for due diligence. Pricing, features, and honest pros and cons.
Category
Due Diligence
Due Diligence
Rating
4.2 / 5
4.4 / 5
Pricing
Enterprise / Custom
Enterprise / Custom
Best for
Diligence on CX, martech and enterprise buyer dynamics
Funds underwriting enterprise software categories
Key features
- Forrester Wave competitive vendor evaluations
- Customer-experience and buyer-behavior research
- Role-based Forrester Decisions subscriptions
- Analyst inquiry and guidance sessions
- Market forecasts and technology adoption data
- Magic Quadrant and Hype Cycle vendor evaluations
- Enterprise IT market sizing and forecasts
- One-on-one analyst inquiry calls
- Peer insights and buyer-review data
- Major conferences across IT domains
Pros
- Waves give structured, criteria-based competitive maps
- CX and buyer research is genuinely differentiated
- Slightly more accessible pricing than Gartner
- Moves enterprise buying — placement affects portfolio revenue
- Analyst inquiries compress category learning fast
- Forecast data underpins credible TAM work
Cons
- Smaller analyst bench and coverage than Gartner
- Emerging categories often uncovered until late
- Seats cost tens of thousands per year
- Coverage lags fast-moving early-stage categories
- Vendor-relations dynamics color some research