VentureCapital.Gold

Pipedrive

The sales CRM small funds bend into a deal pipeline

4.3From ~$14/user/moBest for Angels and small funds wanting a simple, cheap pipeline
CRM Pipeline SMB

Overview

Pipedrive is a visual, activity-driven sales CRM used by 100,000+ companies, prized for a drag-and-drop pipeline that takes minutes to learn. Plenty of small VC firms and angels run dealflow in it: stages become screening steps, deals become companies, and automations chase follow-ups. It lacks venture-specific features — no relationship intelligence, no LP constructs — but as a cheap, reliable pipeline tool it is hard to beat.

Key features

  • Visual drag-and-drop pipeline management
  • Activity reminders and follow-up automation
  • Email sync with open tracking
  • Customizable fields, stages and workflows
  • Reporting dashboards and forecasts
  • Large integration marketplace

Pros

  • Fast to set up and genuinely pleasant to use daily
  • Excellent price-to-capability ratio for small teams
  • Automations keep deal follow-ups from slipping

Cons

  • No network or relationship intelligence for warm paths
  • Sales-object model needs adapting for rounds and LPs

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